Our Cremation & Funeral Arrangement Team: Robin


Licensed Funeral Preplanner

Robin, who prides herself in being "hyper-organized," has been our established pre-arrangement specialist since 2011. She had often been told that working for a funeral home would be the perfect job for her, but she never properly considered it until the passing of her father. After relocating back to Canada after many years in the US, her search for the "not so typical" lead her to us. Robin often meets with her clients in their own homes; this allows her to get to know them and hear a few of their stories. That’s her favourite part.

Q: What would you like us to know about you?

A: This question is always hard for me! I'd say that I'm a healthy and happy 47 year old. I have a great partner, great friends, and a pretty full life. I love to work, to read, and I'm a bit of a pop culture enthusiast (read: I watch more TV than I should.) I love routine, I love to clean, and I love to be organized. I love artwork, music, and anything that makes me think.

Q: What is your role at Basic Funerals?

A: My primary role at Basic Funerals is to manage all of the pre-arrangements aspects of our business. From initial contact through to the execution of pre-need contracts I do whatever is needed to ensure that our families are being listened to and that they have what they need.

Q: What led you to this position?

A: I went and did my undergraduate degree at Brock University and then crossed the border to complete 2 post-graduate degrees at Kent State. While working on my thesis during my last semester, I decided to move to Korea to teach English for a year. Upon my return to Cleveland, I came across a job opportunity in construction sales where I remained for years. After eventually transitioning to the moving business, I met a man named Dan who owned 3 funeral homes in the area. He often mentioned (jokingly, or so I thought) that I should work with him but I never gave it much thought as I was quite happy where I was. In 2009, my father became very ill with pancreatic cancer and I decided to go back to Canada to be with him when he died. This was my first experience with the funeral service industry and it was then that I realized that my friend Dan might have been right all along. I began researching different kinds of funeral homes and had interviews (and subsequent offers) with some of them. Then I came across Basic Funerals online and sent a letter saying that while I didn't have any experience or funeral-related skills, my admiration and belief in what they did would make me the ideal candidate to have join their team. Luckily, they read my letter and agreed to meet me. 5 years later, I'm still here and still loving every single day. Since being hired, I've obtained my Life Insurance license, in addition to completing Humber College's Funeral Pre-planner program, from which I graduated with honours.

Q: What does an average day look like for you?

A: For me, an average day involves a lot of paperwork. The funeral industry adheres to a strict act set forth by the Bereavement Authority of Ontario, meaning that we undergo regular audits and our paperwork is held to a very high standard. I spend a lot of time on the phone with families who have questions or are shopping for a funeral. I also visit families in their homes to discuss our services services. No two days are the same and the time always goes by quickly as we have a very dynamic workflow and environment.

Q: What is your favourite part of the job?

A: Hands down, it's the people. I get to meet individuals and families that I might otherwise never cross paths with. I am lucky enough to sit down with them and engage in intelligent (and often humourous) conversations about death. These people share their stories, wisdom, advice, and jokes with me and I walk away a better person after each pre-arrangement. I am very lucky.

Q: What should people know if they're considering pre-planning?

A: The biggest reason to pre-plan (and pre-pay) is the fact that pricing is guaranteed. This is such a financially sound thing to do, both for yourself and for your executor or next of kin. There is never any risk to your money and as a bonus, you've done an exceptionally nice thing for your family. They might not realize it now, but they will.
I totally believe in what Basic Funerals stands for. We’re providing an amazing service for our customers and our whole team works well together and truly care about the families we touch.
Robin was awesome to deal with and answered all of my questions. I only wished I know of basic funerals when I was pre arranging my mother's. I was told all sorts of lies by a funeral home.read more
joann guenette
20:04 06 Sep 18
Robin was very professional, knowledgeable, organized and helpful. Great customer service! Thank you.
Louise Viersen
20:40 20 Aug 18
We decided that we wanted to make our pre-planned funeral arrangements and had the pleasure of speaking to Robin. She sat down with us, and clearly outlined all of our options. She reviewed earlier cemetery arrangements with regard to our family plot and what we still required. We are both pleased and relieved that everything is in order and that the Executor of our estate will only have to call one number..read more
Soosy Q
19:29 24 Jul 18
Excellent customer service! Excellent prices! Convenient payment plans. Could not ask for more!
Jaden Winfree
20:08 21 Jun 18
I prearranged my own funeral all on line including payment etc..no muss no fuss....a great experience
John O'Hearn
19:38 24 Apr 18
Robin was very helpful!!! I feel very happy knowing my arrangements are done as per my wishes. This will be so helpful to my family when my time comes to depart this earth!read more
Sandra Stubbs
12:49 09 Apr 18
I contacted Basic Funerals & Cremation to pre-arrange services for my mother. I initially reached out for an appointment by email and received a very prompt reply. I set up the appointment via an email exchange and met with Robin at Basic F&C the following week. It was a very straightforward process and Robin went to great lengths to to explain and simplify the various options. I highly recommend Basic F&C for the ease of contact, arrangement and follow-up.read more
Rick Pringle
17:09 28 Mar 18
Very happy with their professional service. Quick to respond with any questions or concerns. Would highly recommend this company to anyone needing their service .read more
Gail Adamson
20:34 07 Feb 18
Convenient and respectful. This is the second time my family has used Basic Funerals and Cremations Choices. The first was 5 years ago when my father passed away and this time was for my brother. I didn't deal with Basic with my father's arrangements but my step-mother did and recommended them and honestly, I don't think I'd use anyone else moving forward. When we had word on my brother's terminal illness, I called 3 places to get quotes on the cremation he wanted. Let me preface this by saying that my brother said a Celebration of Life was acceptable but he didn't want a viewing or funeral so a cremation is what I was researching.Since this was my first time arranging such services, I had no idea what to expect. The first place (a local funeral home) quoted me $4000, so now I had a starting point. The second place (a local cremation facility) quoted me $1000 (wth? talk about a price difference!) but then stated I had to involve a separate "funeral home of my choice" for transfer services (huh?) and lastly I called Basic.Unlike the other two places I had called, Basic Funerals and Cremation Choices took the time to explain everything to me and offered to email me a quotation that contained all of the details. They offered me various packages to choose from depending on my needs and told me there was no pressure to decide now-I could decide when the time came. The three packages were Budget, Basic and Priority (I chose Priority and would recommend it for the slight price difference). They also confirmed that there would be no additional charges beyond what I was quoted (and there wasn't!).Unfortunately, it was a very short time after this call when their service was needed. I made the call to Basic and they took care of everything. They were incredibly professional the whole way through. From the initial phone call, to the follow-up call when my brother passed, to the young gentleman that came to deliver my brother's ashes and even follow-up calls, these people are top-notch.Basic Funerals and Cremations Choices took the worry out of making the arrangements. I have started recommending their service to friends and family and told my husband this is what I him to do want when my time comes.I'd like to end my review with a sincere thank you to Basic Funerals and Cremation Choices.read more
Connie P.
14:15 05 Feb 18
I was in need of immediate service and Basic Funerals were very helpful and right there tending to my request. The staff were very helpful and attentive to our needs. I would definitely recommend this service for anyone, thank you.read more
Don Mascarin
01:51 12 Jan 18
Our family lost a member who lived in Ontario while most of us are in Newfoundland. This could have caused a lot of confusion and extra expense that we did not need at this difficult time. Basic Funerals was amazing to deal with. Fast, clear, informative, inexpensive, and respectful of our wishes. We got the cremains in plenty of time for the funeral, as well as everything else we expected. I HIGHLY recommend Basic Funerals for anyone during this difficult time.read more
Communication was exemplary...clear, quick response times, helpful. I also appreciated the professional yet senstitive approach each person I spoke with had during our difficult time. One thing I very much appreciated was NO attempt to upsell whatsoever. Any tiny suggestion to get more money I would have not used their services and they never once did...very impressed by that.I was helped by David, Natasha and Kamilah and I was very happy with their customer service...I would highly recommend Basic Funerals.read more
Evangelina Coleman
19:47 12 Nov 17
My Mom had a prearranged plan with Basic Funerals at my recommendation. I found them on the internet and my Mom prearranged everything back in 2011. When my Mom passed we contacted Robin who was her Prearrangement Specialist and was extremely helpful from start to finish. I highly recommend Basic Funerals. Thank you so much Robin and staff for all your help at this difficult time!!!read more
Sandy J-Lee
18:13 12 Nov 17
Very helpful. Compassionate.
Nadine Kyle
13:59 12 Oct 17
Representatives on the phone and in person were so courteous, efficient and straight forward. It was a very difficult time for my elderly parents, and they made it so much easier and in ways enjoyable. Thank you Robin ans Stephanie for such professionalism ! The price is very affordable, no frills and up-selling. Highly recommended.read more
Dragana Skokovic-Sunjic
02:02 11 Oct 17
Prompt response. They understand and listened to your needs. Robin was extremely professionnal, caring and understood what I wanted in regards of my dad's pre-arrangements. It feels good to be understood. Robin was great and went above and beyond to provide me with a great service and no surprise in regards of the pricing.GREAT PROFESSIONAL PEOPLE.I would recommend highly BASIC FUNERALS.read more
Johanne Coshall
15:20 09 Oct 17
Basic Funeral and Cremation Choices was the right choice for my mother's cremation. I contacted Jessica a few days before the time and she provided a quotation after a few minutes on the phone. The quotation was exactly what we were looking for. The price was reasonable. Jessica was on site for the cremation and everything went as planned. I would highly recommend Jessica and her firm.read more
Ravi Aggarwal
16:13 05 Oct 17
Jessica, was wonderful She took her time walking my family through our options. The detailed information she provided was priceless. Guiding us through a very difficult time. This was the second time using her services. I'd definitely use Basic Funerals and Cremations again. Also considering prearrangement of my own aftercare services. Offering my family peace of mind that my wishes were already thought out and paid for!Louise Kruegerread more
Louise Munro
02:36 05 Oct 17
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